Ian Chun

Born in Hawaii and based in Japan since 1999, Ian Chun's journey is a unique blend of Japanese literature, IT marketing, and a passion for Japanese culture. After pursuing graduate studies in Japanese literature at Brown University and Sophia University, Ian honed his marketing expertise at Wacom before a life-changing encounter with a Kyoto tea farmer in 2010. In 2012, he founded Yunomi Life, a platform dedicated to creating new markets for small-scale tea producers. Driven by the philosophy of "Person-to-Person Commerce," Ian now bridges the gap between over 200 local Japanese farmers and enthusiasts in 90 countries. With a curated catalog of 1,500 products, he stands at the forefront of the global matcha boom, redefining Japanese tea for a modern, global lifestyle.